Automated email campaigns help you engage with subscribers and customers through targeted, trigger-based messages. Here's how to set them up effectively:

Types of Automated Emails

For Subscribers:

• Welcome emails (sent immediately after signup)
• New subscriber discounts
• Engagement emails

For Customers:

• First purchase thank you
• Repeat customer rewards
• VIP customer benefits (based on spend)
• Re-engagement emails
• Product recommendations
• Member onboarding

Creating an Automated Campaign

1. Go to automated emails dashboard
2. Click "Create Automated Email"
3. Choose a preset template
4. Set your trigger conditions
5. Customize timing and delay settings
6. Design your email content

Setting Triggers

Subscriber Triggers:

• All subscribers
• Specific mailing lists
• Potential customers (no purchases yet)

Customer Triggers:

• Any product purchase
• Specific product purchases
• Total order count
• Total amount spent

Important Considerations

• Automated emails count toward monthly sending limits
• Subscribers must confirm subscription to receive emails
• Purchase-based emails don't automatically add recipients to mailing lists
• Timing changes only affect new triggers
• Campaigns pause during editing

Managing Campaigns

To Pause:

1. Click [...] on dashboard
2. Select "Pause"
3. Make needed changes
4. Click "Start" to resume

For Drip Campaigns:

• Create multiple connected emails
• Set different delay times
• Target same subscriber/customer group

Tracking Performance:

• Monitor open rates
• Track click-through rates
• Analyze unsubscribe patterns
• Review delivery success

This automation system helps maintain consistent communication while respecting subscriber preferences and anti-spam practices.

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