Squarespace Analytics Guide: Understanding Your Site's Performance Metrics
Learn how to use Squarespace Analytics to track and improve your site's performance. This comprehensive guide covers available features, data interpretation, and key metrics.
Squarespace Analytics provides detailed insights about your site's performance through visual reports showing page views, conversions, sales, referrals, and bounce rates. For online stores, it also tracks earnings, conversions, and abandoned carts.
Key Features:
- JavaScript-based visitor tracking
- Data updates within 3 hours
- Available to Website Owners and Administrators
- Plan-specific feature access
Plan Availability:
Basic, Core, Plus, and Advanced Plans include:
- Sales tracking
- Traffic monitoring
- Geographic data
- Purchase funnel analysis
- Abandoned checkout tracking
- Traffic sources
- Keyword search
- Activity log
- Site content analysis
Personal, Business, and Commerce Plans offer:
- Traffic monitoring
- Geographic data
- Traffic sources
- Basic sales tracking (with connected payments)
- Site content analysis
Accessing Analytics:
- Click Analytics from the Home Menu
- Select specific panels to view detailed reports
- Mobile access available through Squarespace app
Important Notes:
- Your own activity isn't tracked when logged in
- Historical data remains available after upgrading
- Cannot export Analytics data
- Trial sites have plan-specific feature access
Key Metrics Explained:
- AOV (Average Order Value): Revenue ÷ Orders
- Bounce Rate: Percentage of single-page visits
- Conversion Rate: Successful actions ÷ Total visits
- Page Views: Complete page load counts
- Unique Visitors: Estimated actual visitor count
- Revenue: Total order value excluding shipping/taxes
Best Practices:
- Track site changes against performance data
- Review metrics regularly
- Monitor conversion rates
- Analyze traffic sources
- Track user engagement patterns
Tips for Better Analytics:
- Log in when viewing your site to avoid skewing data
- Keep records of site changes
- Monitor seasonal trends
- Track mobile vs. desktop performance
- Analyze exit pages and bounce rates
For specialized analytics guidance, consider consulting with a Squarespace Expert or exploring the Squarespace Forum community.
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