Email marketing is a powerful tool for Squarespace Commerce users to enhance their online store experience and maintain customer relationships. Here's how to effectively use it:

Benefits of Squarespace Email Marketing

• Create and send campaigns directly within your Squarespace site
• Import content and brand elements automatically
• Access built-in analytics for campaign performance
• Collect subscriber emails to build customer base
• Promote store products and offer exclusive discounts
• Set up automated campaigns based on customer actions

Building Your Email List

Capture subscribers through multiple touchpoints:

• Checkout subscription option
• Store page newsletter pop-ups
• Product detail page sign-up forms
• Custom mailing lists based on product categories

Creating Effective Campaigns

Product Sections:

• Showcase up to 7 products per section
• Display customizable product information
• Include direct "Buy" buttons
• Add multiple sections for larger catalogs

Discount Sections:

• Create exclusive subscriber discount codes
• Drive customer loyalty through special offers

Automation Strategies

Mass Email Campaigns (Manual):

• General newsletters
• Promotional events
• New product announcements
• Website updates
• Portfolio showcases

Customer Activity Automations:

• Product recommendations
• Post-purchase thank you notes
• Reward coupons for loyal customers

Subscriber Activity Automations:

• Welcome messages
• New subscriber rewards
• Timed follow-up communications

Best Practices:

• Match email design to your site's branding
• Segment your audience for targeted messaging
• Monitor analytics to optimize performance
• Maintain consistent communication schedule
• Test different campaign types and timing

To get started, ensure you have a Business or Commerce subscription and either subscribe to Squarespace Email Marketing or use the trial version to test three free campaigns.

Related Articles

Previous Articles