Squarespace SEO Features: Complete Guide to Built-in Optimization Tools
Clean URLs and advanced sitemaps ensure your Squarespace site is search engine friendly. Every page gets automatically optimized with key SEO features:
Built-in SEO Optimizations:
- Automatic XML sitemap generation for all pages and images
- Clean, readable URLs for better indexing
- Structured data for posts, events, products, and organizations
- Automatic meta tags and alt text for images
- Mobile-optimized pages (preferred by Google)
- Clean HTML with proper heading hierarchy
Multiple Domain Handling: Squarespace properly manages multiple domains through 301 redirects to your primary domain, preventing SEO penalties while allowing you to:
- Catch common misspellings
- Prevent competitor domain squatting
- Provide multiple ways for visitors to find you
Product Search Optimization: Products are automatically structured for Google Shopping, displaying:
- Product name and image
- Description and price range
- Availability status
- Product URL
Additional SEO Tools:
- AMP support for faster mobile blog posts
- Customizable meta descriptions
- Free SSL certificates
- Built-in mobile optimization
These features work automatically, requiring no plugins or custom code. However, you'll need to:
- Enable AMP for mobile blog posts
- Add custom meta descriptions
- Ensure SSL is enabled
- Follow basic SEO best practices
For optimal results, consider:
- Joining Squarespace SEO webinars
- Getting advice from the Squarespace community
- Hiring an SEO expert for advanced optimization
Note: While Squarespace handles technical SEO, search engine rankings depend on many factors and can't be guaranteed.