Squarespace SEO Guide: How to Add and Optimize Meta Descriptions for Better Search Rankings
Meta descriptions play a crucial role in SEO by providing concise summaries of your web pages in search results. When search engines can't find relevant content matching user queries, they display these descriptions below page titles.
Key Components:
- Site description (homepage)
- Page description (individual pages)
- Collection item descriptions (products, blog posts)
Best Practices for Meta Descriptions:
- Length: 50-300 characters (max 400)
- Include relevant keywords naturally
- Focus on solving visitor problems
- Write compelling, clear content
- Avoid keyword stuffing
Adding Site Description:
- Open SEO display format panel
- Click Home tab
- Edit SEO site description
- Save changes
Page-Specific Descriptions:
- Open page panel
- Access page settings
- Navigate to SEO tab
- Enter description
- Save changes
Collection Item Descriptions:
- Open relevant page (blog, store, events)
- Edit specific item
- Access SEO tab
- Add description
- Save changes
Important Notes:
- Descriptions may be truncated after 160 characters in search results
- Can't add descriptions to gallery images, project items, or album tracks
- Default fallbacks: blog excerpts, product descriptions
- Google may display different descriptions based on search context
- Use Google Search Console to request