Email addresses and subscriber lists are essential marketing assets - learn how to seamlessly transfer your contacts from Mailchimp to Squarespace Email Campaigns.

Squarespace Email Campaigns offers complete integration with your website, customizable templates matching your brand, automated emails, product/blog content sections, analytics, and targeted subscriber segments.

Before fully switching, take these steps:

1. Start a Free Trial

• Test basic features and send up to 3 campaigns
• Keep Mailchimp active until migration is complete
• Note: Some features like automation unavailable during trial

2. Export Contacts from Mailchimp

• Download audience lists as CSV files
• Ensure CSV format has email, first name, last name in first 3 columns
• Import CSV files into Squarespace mailing lists
• Note: Other Mailchimp data cannot be imported

3. Set Up New Subscriber Collection

• Add newsletter signup blocks to your website
• Configure promotional popups
• Enable checkout newsletter signups
• Add Acuity Scheduling opt-ins
• Can temporarily keep both services connected during transition

4. Create Email Campaigns

• Use premade templates or start from scratch
• Add text, images, buttons, blog posts, products
• Match styling to your website branding
• Send test campaigns to verify everything works

5. Subscribe to Paid Service

• Choose monthly or annual billing
• Select plan based on list size and email volume
• Ensure features meet your needs

6. Cancel Mailchimp

• Disconnect Mailchimp from website forms
• Remove Mailchimp extension if installed
• Cancel Mailchimp subscription

For optimal results:

• Follow email marketing best practices
• Set up automated welcome sequences
• Monitor analytics to improve engagement
• Regularly clean your subscriber lists

This process ensures a smooth transition while maintaining your valuable subscriber relationships and marketing momentum.

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