Email campaigns let you send branded marketing emails directly from your website. Here are the key things you need to know about using them effectively:

Cost and Features:

• Basic features are free (building lists, creating drafts, sending 3 trial campaigns)
• Premium features require a paid plan
• Monthly send limits vary by plan
• No limit on number of campaigns (except some older plans)

Campaign vs. Send Counts:

• Campaign count = number of email campaigns sent
• Send count = total email addresses receiving campaigns
• Example: 1 campaign sent to 10 addresses = 1 campaign count, 10 send count
• Both mass and automated campaigns count toward monthly send limits

Switching from Another Service:

• Export contacts from current provider
• Import into the campaign dashboard
• Continue sending emails to all subscribers

Key Limitations:

• Not available on domain parking pages
• Requires active website subscription
• No custom code support
• Only administrators and campaign editors can send emails

Using Emojis:

• Supported in subject lines and content
• Display varies by device/provider
• Limited support for skin tone emojis
• May appear differently on Apple vs Android

Scheduling:

• Scheduled campaigns count toward limits when sent
• Example: May draft scheduled for June counts in June

Best Practices:

• Test different methods for your audience
• Monitor results to optimize performance
• Consider device compatibility when using special characters
• Keep track of monthly send limits

Available privacy options and security settings ensure your campaigns comply with email marketing regulations while reaching your intended audience effectively.

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