Accept Apple Pay: How It Boosts Store Conversion by 2.6%

Accept Apple Pay: How It Boosts Store Conversion by 2.6%

By Michael Chen

January 19, 2025 at 10:08 AM

Apple Pay enables quick, secure payments without manual data entry. Research shows 2.6% higher completion rates in stores with Apple Pay versus card-only payments.

Availability and Requirements:

  • Only visible to customers with Apple Pay setup
  • Must use Safari browser on supported devices
  • Limited to physical products (excludes services, downloads, subscriptions)
  • Minimum order amount: >$0.00
  • Automatically enabled with Squarespace Payments or Stripe
  • No additional transaction fees

Arrow to toggle switch

Arrow to toggle switch

Checking Apple Pay Status:

  1. Open Store Payments panel
  2. Select Squarespace Payments or Stripe
  3. Verify Accept Apple Pay is ON/OFF

Apple Pay button

Apple Pay button

Checkout Process:

  • Displays for Safari users on supported devices
  • Auto-fills billing information
  • Shows shipping costs and taxes after selection
  • Requires saved shipping address
  • Defaults to cheapest shipping option
  • Donors skip shipping details

Supported Devices:

  • iPhone SE, 6, 6 Plus, and newer
  • iPad Pro, Air 2, mini 3, and newer
  • Apple Watch (paired with supported iPhone)
  • Mac with Touch ID

Known Limitations:

  • In-store pickup: Automatically selected when no other shipping options available
  • Free shipping: Doesn't support discounts limited to specific delivery options

Testing:

  • Use Safari on supported device
  • Real charges apply but can be refunded
  • Non-refundable Squarespace Commerce fee may apply

Transactions appear in Payments and Donations panels, though not differentiated from standard credit card payments. Detailed transaction information available through payment processor.

Related Articles

Previous Articles