Squarespace offers multiple effective ways to grow your mailing list and manage email subscribers directly on your website. Here's how to maximize these features:

Key Methods to Collect Subscribers

• Newsletter Block: Add sign-up forms to any page, footer, blog post, or gated content
• Promotion Popup: Create targeted pop-up forms on specific pages
• Checkout Integration: Capture subscribers during purchase completion
• Acuity Scheduling: Allow sign-ups during appointment booking
• Point of Sale: Enable list joining during in-person transactions
• Cover Page: Create dedicated signup splash pages

Managing Your Subscriber List

All subscriber data is stored directly within Squarespace. To connect forms to your mailing list:

1. Open Lists and Segments panel
2. Select your target mailing list
3. Link each form's storage to Mail Campaigns

Note: Forms can only connect to one mailing list at a time, but multiple forms can feed into the same list. New subscribers must confirm their subscription before being added.

Tracking Signup Notifications

To receive alerts for new subscribers:

• Connect signup forms to both Squarespace and Google Drive
• Enable notifications in your connected Google Sheet
• Use Google Sheets as a backup storage solution

Measuring Success

Monitor your email campaign performance through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from campaigns via site analytics

Use these metrics to optimize your content strategy and improve subscriber engagement. Regular analysis helps identify successful content patterns and areas for improvement in future campaigns.

Remember: Always maintain list hygiene and follow email marketing best practices to ensure optimal delivery rates and subscriber retention.

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