Traffic Analytics: Anomaly Detection Now Detects Spikes and Drops in Website Traffic
A traffic alert system helps you monitor and understand significant changes in your website's traffic patterns. These alerts appear as annotations on your traffic analysis chart, highlighting both spikes and drops while providing insights into their causes.
The system uses advanced machine learning and anomaly detection to identify statistically significant traffic changes. It compares current traffic against the past 28 days of data, flagging variations that fall outside 99% of your normal traffic distribution.
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How to View Traffic Anomalies:
- Open the Analytics panel
- Click on Traffic
- Select your desired date range from the dropdown menu
- Click any alert icons to view details
When you click an alert, you'll see:
- The anomaly date
- Traffic volume during the event
- Top affected pages (up to two) and their traffic percentage
- Primary channels contributing to the change
Making Use of Traffic Alerts:
- Monitor marketing channel performance
- Identify successful content
- Spot potential issues quickly
- Adjust marketing strategies based on data
- Track social media impact
The system requires at least 28 days of traffic data to establish baseline patterns and begin detecting anomalies effectively.
You can provide feedback on each alert by:
- Clicking the thumbs up/down button
- Adding optional comments
- Clicking Send
This feedback helps improve the system's accuracy and usefulness over time.
Understanding your traffic patterns through these alerts allows you to make informed decisions about your content strategy and marketing efforts, helping you optimize your site's performance and reach.
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