The average engagement rate for SEO typically falls between 2% and 5% for most websites, though this can vary significantly based on industry and content type. I'll break down exactly what these numbers mean and what you should aim for.

Engagement rate in SEO measures how users interact with your content through metrics like time on page, bounce rate, and click-through rate (CTR). For search results, a good CTR ranges from 3-5% for positions 1-3 on Google's first page.

Here's what I consider to be healthy engagement rates for key SEO metrics:

• Average time on page: 2-3 minutes
• Bounce rate: 40-60%
• Pages per session: 2-3 pages
• Scroll depth: 50-70%
• Social shares: 0.5-1% of viewers

These numbers can vary dramatically by industry. For example, B2B websites typically see lower engagement rates (1-3%) compared to B2C sites (3-6%). E-commerce sites often experience higher engagement rates due to product browsing behavior.

Content type also plays a crucial role in determining average engagement rates:

• Blog posts: 2-4%
• Landing pages: 3-5%
• Product pages: 4-6%

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