Email campaigns are powerful marketing tools when executed correctly. Here's how to create effective, compliant, and engaging email campaigns:

Subject Line and Preview Text

• Keep subject lines under 75 characters
• Be specific and clear (e.g., "Opening in SoHo!" vs "Big News!")
• Include sales/discounts when relevant
• Use questions to encourage opens
• Ensure accuracy to maintain trust and comply with regulations

Content Best Practices

• Focus on one topic per email
• Include clear call-to-action (CTA)
• Maintain consistent brand voice
• Add website links or buttons
• Keep content brief but valuable

Design Guidelines

• Use contrasting colors for CTAs
• Choose light backgrounds with dark text
• Ensure mobile-friendly formatting
• Maintain consistent branding
• Keep design simple and clean

Image Requirements

• Use descriptive file names for alt text
• Accept formats: JPG, GIF, PNG
• Keep files under 500KB
• Maximum resolution: 120 MP
• Include supporting text for image-blocked emails
• Use consistent image dimensions within sections

Mailing List Management

• Only include opt-in subscribers
• Never purchase email lists
• Regularly clean invalid/fake addresses
• Remove unengaged subscribers
• Consider list cleaning services
• Add signup forms to your website

Legal Compliance

• Include visible unsubscribe option
• Display valid company address
• Follow anti-spam laws (CAN-SPAM, CASL, PECR)
• Verify email domains
• Maintain accurate sender information

Spam Prevention

• Verify email addresses
• Use custom domain emails
• Build organic subscriber lists
• Follow deliverability best practices
• Monitor spam complaints

Optimization Tips

• Send test emails before campaigns
• Track performance metrics
• Experiment with sending times
• Use A/B testing
• Implement personalization
• Maintain consistent communication across all channels
• Review analytics regularly
• Gather subscriber feedback

Following these guidelines will help ensure your email campaigns reach their intended audience and achieve their marketing objectives while maintaining compliance with relevant regulations.

Related Articles

Previous Articles