How to Build & Create Email Campaign Content in Squarespace

How to Build & Create Email Campaign Content in Squarespace

By Michael Chen

January 12, 2025 at 12:45 PM

Email Campaign Creation Guide

Email campaigns consist of stacked vertical sections containing text, images, and buttons. Each section displays at full width, allowing for easy customization and engagement with subscribers.

Creating a New Campaign

  1. Access the email campaign dashboard
  2. Click [Create]
  3. Browse templates by category or view all
  4. Preview and select desired template
  5. Click [Use this template] to begin

Chocolate Wrapping Design

Chocolate Wrapping Design

Section Management

  • Add sections: Click [+] in preview
  • Edit sections: Click section and use right panel
  • Move sections: Use [↑] or [↓] arrows
  • Copy sections: Click copy icon
  • Delete sections: Click trash can icon
  • Undo/Redo: Use icons at preview top

Completed Task with Check Mark

Completed Task with Check Mark

Header Customization

  • Choose between image, logo, or text
  • Upload custom images or use site logo
  • Add title text and preview options
  • Adjust layout, background, padding, and fonts

Footer Elements (Required)

  • Unsubscribe link and email address
  • Optional branding and social icons
  • Legal address display
  • Up to five social accounts

Content Sections Available

  • Text blocks
  • Images
  • Buttons
  • Spacing elements
  • Divider lines
  • Blog content
  • Product displays
  • Discount offers

Template Reuse Tips

  1. Navigate to Drafts, Scheduled, or Sent
  2. Click [Reuse Template]
  3. Select campaign type
  4. Edit content as needed

Campaign Management

  • Drafts save automatically
  • Preview on multiple devices
  • Convert between mass and automated campaigns
  • Delete unused drafts (action cannot be undone)

Note: Unsubscribe links and addresses cannot be removed as they're required for legal compliance and spam prevention.

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