Email Marketing Guide: Creating and Customizing Squarespace Email Campaigns

Email Marketing Guide: Creating and Customizing Squarespace Email Campaigns

By Michael Chen

January 12, 2025 at 11:31 AM

Here's the concise and optimized version of the article:

Create engaging email campaigns by adding and customizing content sections in a vertical stack format. Each section spans the full width of the email and can contain text, images, buttons, and other elements.

Quick Start Guide:

  1. Open Email Marketing panel
  2. Click Create
  3. Choose between Mass Emails or Automations
  4. Select a template or start from scratch

Remove item in Squarespace page

Remove item in Squarespace page

Essential Sections:

Header (Top Section)

  • Choose between Image, Logo, or Text
  • Add campaign title and introductory message
  • Customize layout and background
  • Include "View in browser" link

Content Sections

  • Text blocks
  • Images
  • Buttons
  • Spacers
  • Product displays
  • Blog content
  • Discount offers

Dark chocolate from Xoko

Dark chocolate from Xoko

Footer (Bottom Section)

  • Required unsubscribe link
  • Company address
  • Social media icons (up to 5)
  • Brand management options

Editing Tips:

  • Click any section to modify its content
  • Use ↑↓ arrows to reorder sections
  • Copy sections with the duplicate icon
  • Delete sections using the trash can icon
  • Undo/redo buttons available at the top

Template Management:

  • Save templates for future use
  • Convert between mass emails and automations
  • Access saved drafts in the Email Marketing panel
  • Delete unused drafts permanently

Mobile Optimization: View your campaign in both desktop and mobile formats using the device view icon.

Important Notes:

  • Drafts save automatically
  • Unsubscribe link and address are mandatory
  • Follow CAN-SPAM and PECR requirements
  • Review content thoroughly before sending

Before sending, check email marketing best practices and accessibility guidelines, add personalization with merge tags, and review your campaign's overall style and content.

Related Articles

Previous Articles