Email Marketing Guide: Creating and Customizing Squarespace Email Campaigns
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Create engaging email campaigns by adding and customizing content sections in a vertical stack format. Each section spans the full width of the email and can contain text, images, buttons, and other elements.
Quick Start Guide:
- Open Email Marketing panel
- Click Create
- Choose between Mass Emails or Automations
- Select a template or start from scratch
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Essential Sections:
Header (Top Section)
- Choose between Image, Logo, or Text
- Add campaign title and introductory message
- Customize layout and background
- Include "View in browser" link
Content Sections
- Text blocks
- Images
- Buttons
- Spacers
- Product displays
- Blog content
- Discount offers
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Footer (Bottom Section)
- Required unsubscribe link
- Company address
- Social media icons (up to 5)
- Brand management options
Editing Tips:
- Click any section to modify its content
- Use ↑↓ arrows to reorder sections
- Copy sections with the duplicate icon
- Delete sections using the trash can icon
- Undo/redo buttons available at the top
Template Management:
- Save templates for future use
- Convert between mass emails and automations
- Access saved drafts in the Email Marketing panel
- Delete unused drafts permanently
Mobile Optimization: View your campaign in both desktop and mobile formats using the device view icon.
Important Notes:
- Drafts save automatically
- Unsubscribe link and address are mandatory
- Follow CAN-SPAM and PECR requirements
- Review content thoroughly before sending
Before sending, check email marketing best practices and accessibility guidelines, add personalization with merge tags, and review your campaign's overall style and content.