Squarespace Analytics provides comprehensive insights into your site's performance through various metrics and data points. This guide explains the key features and functionality of this reporting platform.

Core Features

• Track visitor behavior, page views, conversions, sales, and referrers
• Monitor revenue, conversions, and abandoned carts for online stores
• Data updates every 3 hours
• Requires JavaScript for tracking
• Available to site owners and administrators

Plan Availability

Basic, Core, Plus, and Advanced Plans include:

• Sales tracking (with connected payments)
• Traffic analysis
• Geographic data
• Checkout process monitoring
• Abandoned cart analysis
• Traffic sources
• Search keywords
• Activity logs

Personal, Business, and Commerce Plans offer:

• Basic traffic analytics
• Geographic data
• Limited sales tracking
• Traffic sources
• Search keywords

Accessing Analytics

1. Open the Home Menu
2. Click Analytics
3. Select desired panel

Mobile access available through the Squarespace App (limited metrics)

Key Metrics Explained

• AOV (Average Order Value) = Total Revenue ÷ Number of Orders
• Bounce Rate: Percentage of single-page visits
• Conversion Rate: Varies by panel type
• Page Views: Full page load counts
• Revenue: Total order amount excluding shipping/taxes
• Unique Views: Estimated total visitors per timeframe

Privacy Features

• Analytics ignores logged-in activity
• Logged-out activity counts as external visits
• Two-year cookie duration for visitor tracking
• 30-minute session window for visit counting

Best Practices

• Monitor data after significant site changes
• Log in before viewing your site to avoid skewing data
• Consider hiring a Squarespace Expert for detailed analysis
• Use historical data to track performance over time

Note: Export functionality is currently not available for Analytics data.

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