Email Marketing Guide: Essential Steps to Launch Your First Campaign

Create effective email campaigns that match your brand using Squarespace's Email Marketing feature. This comprehensive guide covers everything you need to start engaging with your subscribers and customers.

Getting Started with Email Marketing

1. Access the dashboard through Marketing > Email Marketing
2. Use your free trial to explore features
3. Familiarize yourself with the interface and basic functions

Building Your Mailing List

• Import existing contacts via .csv file
• Add email addresses manually
• Collect subscribers through:
  • Website blocks
  • Promotional pop-ups
  • Newsletter checkout subscriptions
• Create segments for targeted communications

Designing Your Campaign

• Choose from mobile-responsive templates
• Customize designs to match your brand
• Add essential elements:
  • Text content
  • Images
  • Call-to-action buttons
  • Blog posts
  • Product listings

Setting Up Sender Data

• Configure your sender name and email address
• Use a custom email address to improve deliverability
• Ensure compliance with email regulations
• Establish trust with subscribers

Creating Email Automations

• Set up welcome emails for new subscribers
• Create post-purchase sequences
• Design personalized customer journeys
• Schedule automated follow-ups

Best Practices for Success

1. Review email marketing guidelines
2. Implement spam filter prevention strategies
3. Monitor campaign performance
4. Optimize based on analytics
5. Maintain list hygiene

Before launching your first campaign, ensure you understand pricing structures and billing procedures to make informed decisions about your email marketing strategy.

Remember to regularly review and update your campaigns to maintain engagement and achieve your marketing goals.

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