Search Keywords Analytics: A Comprehensive Guide

Understanding how visitors find your site through search engines helps optimize your content and improve visibility. Here's how to analyze your search keywords in Squarespace Analytics:

Accessing Search Keywords Data

1. Open Analytics panel
2. Click Traffic
3. Select Search Keywords
4. Choose between Google or Other search engines
5. Set desired date range (data available from January 2014)

Google Search Keywords

To access Google search data, verify your site with Google Search Console. Data appears within 72 hours after verification.

Key Performance Indicators (KPIs):

• Total Clicks: Number of clicks from specific keyword searches
• Total Impressions: Times your site appeared in search results
• Average Click-through Rate: Percentage of impressions resulting in clicks
• Average Position: Your site's average ranking in search results

Keyword Analysis Features:

• Domain Chart: Shows trends for top 4 keywords over time
• Keyword Table: Displays up to 200 keywords with performance metrics
• Page/Domain View: Toggle between page-specific rankings and domain-wide results

Other Search Engines

Tracks keywords from engines like Bing and DuckDuckGo:

• Shows search terms driving traffic
• Provides count of term usage
• Includes expandable view for multiple search engine results
• Excludes searches over 80 characters

Optimization Tips:

1. Focus on keywords with high impressions but low click-through rates
2. Incorporate popular search terms into relevant content
3. Add successful keywords to product descriptions
4. Verify site with additional search engines for broader insights

Note: Some search data may be hidden for security reasons under "Not provided." If data discrepancies occur, allow 72 hours for synchronization between platforms.

For best results, regularly monitor your search keywords and adjust your content strategy based on user search patterns and behavior.

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