A comprehensive understanding of conversion funnel analytics helps improve your e-commerce performance by tracking customer behavior from initial visit to final purchase.

The conversion funnel consists of four key stages:

1. Visits: Total number of browsing sessions on your site
2. Products Viewed: Sessions where visitors viewed at least one product page or quick view
3. Added to Cart/Completed Checkout: Sessions with items added to cart or express checkout initiated
4. Purchased: Sessions resulting in completed transactions

Key Features:

• Date range filtering from August 2016 onward
• Product and member-site specific filtering
• Percentage metrics between funnel stages
• Line graph showing conversion trends over time

The system tracks conversion rates between stages, helping identify:

• Overall visit-to-purchase conversion rate
• Customer drop-off points
• Impact of store changes on conversion
• Marketing effectiveness

Important Considerations:

• Late-night sessions spanning midnight may split metrics across days
• Product views don't count from main shop pages or product blocks
• Express checkout affects "Added to Cart" metrics
• Member-only sites have specific tracking considerations

Track these metrics to optimize:

• Product marketing strategies
• Pricing and shipping offers
• Website design changes
• Special promotions

Using this data effectively helps identify improvement opportunities and measure the impact of store changes on customer behavior and sales performance.

Note: Slight discrepancies may occur between conversion funnel and abandoned cart metrics due to timing differences in data collection.

This analysis tool is available for:

• Commerce Plans
• Sites selling Digital Products
• Users with Reporting and Store Manager permissions

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