The Sales panel in Squarespace Analytics provides comprehensive insights into your business performance through key sales statistics, revenue data, and customer behavior metrics.

Key Features and Availability

• Available on all Squarespace plans
• Requires payment processor connection for website plans
• Tracks sales data since January 2014
• Monitors donation data from June 2024
• Note: Gift card sales appear after order placement

Sales Channel Filtering Options

• Website: Online store products and membership sales
• POS: In-person sales through Squarespace Point of Sale
• Third-party platforms: Sales through integrated external channels
• All Channels: Combined sales across all platforms

Key Performance Indicators (KPIs)

1. Revenue

• Shows total revenue from orders and donations
• Excludes shipping and taxes (unless prices are tax-inclusive)
• Subtracts discounts from subtotals
• Displays both rounded and exact figures

2. Checkout

• Counts all successful payments
• Includes physical products, services, downloads, pricing plans, and donations
• Excludes invoices, scheduling, recurring subscriptions, and gift card purchases

3. Orders

• Tracks total completed orders
• Includes subscription products and recurring donations
• Counts membership subscription renewals

4. Conversion Rate

• Calculated as (Payments ÷ Total Visits) x 100
• Measures visitor-to-purchase effectiveness

5. Average Order Value (AOV)

• Calculated as revenue ÷ orders
• Shows average revenue per transaction

6. Revenue per Visitor (RPV)

• Calculated as revenue ÷ visits
• Useful for marketing ROI calculations

Data Visualization

1. Line Chart

• Shows trends over time
• Adjustable time scales
• Hover functionality for specific date data

2. Bar Charts

• Source comparison: Shows traffic sources and their performance
• Product comparison: Displays top-performing products
• Dynamic updates based on selected metrics

Donation Tracking

• New donation blocks show fund-specific data
• Original donation blocks display block titles
• Unnamed blocks appear without labels
• Additional insights available in the donation panel

The Sales panel provides essential metrics for understanding your business performance, customer behavior, and revenue streams across all sales channels.

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