Email marketing success starts with a well-organized mailing list. Here's how to create and manage your mailing lists effectively:

Creating a Mailing List:

1. Navigate to Lists & Segments menu
2. Click "Create Mailing List"
3. Name your list
4. Add subscribers manually or via CSV import

Adding Individual Subscribers:

• Click "Add a Single Subscriber"
• Enter email address and name (optional)
• Confirm marketing consent
• Click Finish

Importing Contact Lists:

1. Select "Upload a List"
2. Add CSV file (max 50,000 contacts)
3. Confirm marketing consent
4. Preview and import

CSV File Requirements:

• Column 1: Email Address (required)
• Column 2: First Name (optional)
• Column 3: Last Name (optional)
• Use plain alphanumeric characters in filename
• Maximum 50,000 contacts per list

Managing Your Lists:

• Create up to 20 mailing lists
• Search subscribers using name or email
• Edit subscriber information as needed
• Export lists as CSV files
• Delete subscribers or entire lists
• Move subscribers between lists

Best Practices:

• Ensure all subscribers have given consent
• Remove duplicate entries automatically
• Keep lists clean by removing invalid addresses
• Use plain text when copying email addresses
• Verify subscriber information regularly

List Maintenance:

• Monitor bounce rates
• Handle unsubscribe requests promptly
• Regularly update subscriber information
• Remove invalid email addresses
• Keep track of subscriber engagement

Remember that successful email marketing relies on maintaining healthy, permission-based mailing lists that comply with email marketing regulations and best practices.

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