Email campaigns help you stay connected with subscribers through professionally designed emails that match your brand. Here's how to get started with Squarespace's Email Campaigns feature.

Getting Started Access the Email Campaigns dashboard from your Squarespace site to begin your free trial and explore available features. The dashboard provides tools for managing subscribers, creating campaigns, and tracking performance.

Building Your Mailing List Create subscriber lists by:

• Manually adding email addresses
• Importing contacts via CSV files
• Adding newsletter signup blocks to your site
• Using promotional pop-ups
• Enabling checkout newsletter subscriptions

Organize subscribers effectively by creating multiple lists or using segments in the Contacts panel.

Designing Email Campaigns Create professional emails using:

• Mobile-responsive templates
• Customizable designs that match your brand
• Text, images, and call-to-action buttons
• Direct integration of blog posts and products
• Brand-aligned styling options

Setting Up Sender Details Before sending campaigns:

• Configure your sender name
• Set up a sender email address
• Consider using a custom email domain to improve deliverability
• Ensure your contact information is visible to subscribers

Creating Email Automations Set up automatic emails for:

• New subscriber welcome messages
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized content delivery

Best Practices for Success

• Follow email campaign best practices
• Implement strategies to avoid spam filters
• Review pricing and billing options
• Regularly monitor campaign performance
• Test emails before sending
• Keep your mailing lists updated and organized

These essential steps will help you create and manage effective email campaigns that engage your audience and support your business goals.

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