Trackable links help monitor visitor clicks and campaign performance on your website. The URL Builder tool creates unique URLs that track ad campaign success and revenue generation.

Where to Find URL Builder

• Access via Marketing panel > URL Builder
• Also available in Traffic sources panel

Supported Ad Platforms

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks Email Campaigns and Instagram Shopping campaigns without special links.

Compatible Pages

• Layout pages
• Collection pages
• Blog pages
• Store pages
• Tags and categories within collection pages

Limitations

• Can't link directly to individual products or blog posts (use tags instead)
• Can't link to pages within an index (link to main index page only)

Creating a Trackable URL

1. Go to Marketing > URL Builder
2. Click Create URL
3. Select destination page from drop-down menu
4. Choose ad platform
5. Click Next
6. Add URL to your ad campaign

Monitoring Results Track click performance and campaign success in the Traffic sources panel after publishing your ad.

This tool provides valuable insights into campaign effectiveness and helps optimize marketing strategies by measuring visitor engagement and conversion rates.

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