Trackable links measure the clicks and revenue generated from your advertising campaigns. Each link can be monitored individually in the Traffic Source panel to assess campaign performance.

Access the URL Builder through the Marketing panel or Traffic Source panel to create your trackable links.

Supported Ad Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks Squarespace email campaigns and Instagram shopping campaigns.

Pages You Can Link To:

• Layout pages
• Collection pages
• Tags within collection pages
• Category pages

Limitations:

• Cannot link directly to individual products or blog posts (use tags instead)
• Cannot link to pages within an index (link to main index page)

How to Create a Trackable URL:

1. Go to Marketing > URL Builder
2. Click Create URL
3. Select destination page from dropdown
4. Choose ad platform
5. Click Next
6. Add campaign details as prompted

Track your results by viewing click data in the Traffic Source panel after your ad goes live.

The URL Builder helps you create unique, measurable links that provide valuable insights into your advertising campaigns' effectiveness and ROI. Monitor performance, compare campaigns, and optimize your marketing strategy based on concrete data.

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