Tracking Email Campaign Analytics

Monitor and analyze your email campaign performance to optimize future newsletters through built-in analytics tools.

Email Campaign Dashboard Overview

• View key performance metrics including clicks and subscriptions
• Track traffic sources and revenue (for Commerce plans)
• Monitor both bulk send campaigns and automations

Key Performance Indicators (KPIs)

Delivered Rate

• Shows number of successfully delivered emails
• Includes spam folder deliveries
• Large lists are sent in waves, requiring a few minutes for complete delivery
• Low rates may indicate invalid addresses in your list

Open Rate

• Indicates subscribers who opened your campaign
• 20% or higher is considered healthy
• Note: Accuracy affected by:
  • Email provider privacy policies
  • Image loading settings
  • Apple Mail Privacy Protection

Click-Through Rate

• Measures subscribers who clicked campaign links
• Excludes unsubscribe links, email addresses, and phone numbers
• Useful for evaluating content effectiveness
• May be inflated by professional email security scans

Unsubscribe Rate

• Tracks opted-out subscribers
• Includes both manual unsubscribes and spam reports
• Helps monitor list health

Traffic Source Analysis

• Access through Analytics > Traffic Sources
• View email campaign contribution to site traffic
• Track revenue from campaigns (Commerce plans only)

Important Considerations:

• Sales may take several hours to appear in analytics
• Disabled cookies prevent tracking
• Browser display link clicks count as both opens and clicks
• Direct URL visits aren't tracked as campaign traffic

A/B Testing Tips

• Split test different subject lines
• Divide mailing list into two groups
• Compare performance metrics
• Use insights to optimize future campaigns

Note: Cookie settings impact tracking accuracy. Ensure cookies are enabled for complete analytics data.

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