Email Campaign FAQs: Everything You Need to Know About Squarespace Email Marketing

Email Campaign FAQs: Everything You Need to Know About Squarespace Email Marketing

By Michael Chen

January 20, 2025 at 06:44 PM

Email Campaigns is an integrated newsletter feature that lets you send branded marketing emails directly from your Squarespace website. Here's what you need to know:

Free Features:

  • Creating mailing lists
  • Creating campaign drafts
  • Sending three mass test campaigns

Paid Plans:

  • Determine monthly email send limits
  • Provide access to advanced features
  • Pricing varies by plan tier

Understanding Campaigns vs. Sends:

  • No limit on number of campaigns (newer plans)
  • Monthly limit based on total emails sent
  • Example: Sending to 10 emails = 1 campaign, 10 sends

Key Features:

  • Supports emoji usage (display varies by device/platform)
  • Scheduled bulk sends count toward monthly limits when sent
  • Compatible with active websites or Acuity Scheduling subscriptions

Access Permissions:

  • Site owners have full access
  • Contributors need Email Campaigns Administrator or Editor permissions
  • Not available for other contributor levels

Important Limitations:

  • Custom code not supported
  • Not available for parked domain pages
  • Must have active website subscription

Switching from Another Service:

  1. Create campaign draft in Squarespace
  2. Export contacts from current provider
  3. Import contacts to Email Campaigns dashboard
  4. Send campaign to imported list

For optimal results, explore online email marketing resources to develop strategies that align with your specific audience and goals.

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