
Email Campaign Sending Guide: Quick Steps and Best Practices
Send a mass email campaign to your email distribution lists instantly or schedule it for later delivery. Here's a comprehensive guide to ensure your campaign's success.
Prerequisites:
- Create at least one email list
- Set up sender details
- Prepare an email draft
- Verify your email address
- Verify your domain (if using custom email)
- Add a physical address to your website
Important Notes:
- Campaigns won't send if you exceed monthly limits
- Distribution list size must be within your plan's sending limit
- Scheduled campaign times use your device's time zone
- New subscribers may need to confirm their subscription first
Steps to Send Your Campaign:
- Add Email Information
- Navigate to Email Marketing > Drafts
- Click the pencil icon on your draft
- Add compelling subject line and preview text
- Select recipients from your distribution lists
- Connect sender details
- Add physical mailing address
- Send a Test Email (Recommended)
- Click "Send Test" at the bottom of editor
- Check for:
- Working links and buttons
- Spelling and grammar
- Image display
- Unsubscribe link visibility
- Mobile responsiveness
- Send or Schedule Your Campaign
For Immediate Sending:
- Click Schedule in side panel
- Enable "Send Immediately"
- Click "Send to recipients"
For Scheduled Sending:
- Click Schedule in side panel
- Disable "Send Immediately"
- Select date and time
- Click "Schedule Campaign"
Campaign Review Process:
- Some campaigns may show "Under Review"
- Review typically takes minutes, occasionally hours
- Campaigns automatically send after approval
Tracking Results:
- Monitor opens, clicks, and engagement in Email Marketing panel
- View detailed analytics in the "Sent" section
- Compare performance with previous campaigns
Important Notes:
- Sent campaigns cannot be undone or retracted
- Contact support if your campaign doesn't send
- Avoid resending to prevent duplicates
For custom domain emails, verify your domain to remove "sqspmail.com" or "via squarespace-mail.com" from sender address.
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