Email Domain Authentication: How to Verify Third-Party Domains for Email Campaigns

Email Domain Authentication: How to Verify Third-Party Domains for Email Campaigns

By Michael Chen

January 2, 2025 at 10:36 AM

Custom email authentication helps prevent your campaigns from being marked as spam. For custom emails that match your domain (e.g., [email protected]), domain verification is essential for email deliverability.

For domains registered through Squarespace, verification is automatic. For third-party domains, you can either:

  • Transfer the domain to Squarespace
  • Manually add verification records to DNS settings

To manually verify a third-party domain:

  1. Access DNS Records
  • For nameserver-connected domains: Use Squarespace DNS Settings panel
  • For DNS-connected domains: Edit records through your domain provider
  1. Locate Verification Records
  • Open Email Campaign settings
  • Under Sender Details, click Authenticate
  • Note the two required DNS records

Screenshot of DNS settings list

Screenshot of DNS settings list

  1. Add Required DNS Records

First Record:

  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique code provided in settings]

Provider-Specific Instructions:

IONOS:

  • Visit my.ionos.com/domains
  • Select domain → DNS
  • Click Add Record
  • Enter CNAME and TXT records

GoDaddy:

  • Access dashboard.godaddy.com
  • Navigate to Domain Settings → Manage DNS
  • Add both records under DNS Records

Google Domains:

  • Log in at domains.google
  • Click DNS icon
  • Add records under Custom resource records

Hover:

  • Log in at hover.com
  • Click DNS → Add Record
  • Enter both records

Namecheap:

  • Access namecheap.com
  • Navigate to Domain List → Manage → Advanced DNS
  • Add both records

Note: DNS changes may take up to 72 hours to resolve. Verification is complete when "Domain is unauthenticated" no longer appears under sender details.

Important: If your domain has a DMARC policy set to p=reject, domain verification is required before using sender details. Contact your domain provider if unsure about DMARC policies.

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