How to Add DNS Records to Verify Third-Party Domains for Email Marketing

How to Add DNS Records to Verify Third-Party Domains for Email Marketing

By Michael Chen

January 2, 2025 at 10:36 AM

Custom email authentication helps prevent your marketing campaigns from being marked as spam. This guide explains how to verify third-party domains for email marketing.

Prerequisites:

  • A custom email address matching your domain (e.g., [email protected])
  • Access to your domain's DNS settings

Quick Setup Options:

  1. Domains registered through Squarespace: Automatically verified
  2. Third-party domains:
    • Transfer to Squarespace for automatic verification
    • Manually add verification records to DNS settings

Manual DNS Verification Steps:

  1. Access DNS Settings
  • Via nameservers: Edit in "Edit DNS Settings" menu
  • Via DNS records: Edit through your domain provider
  1. Locate Verification Records
  • Open email marketing settings
  • Find Sender Details
  • Click Authenticate
  • Note the two required DNS records
  1. Add DNS Records First Record:
  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique code provided]

Provider-Specific Instructions:

IONOS:

  1. Log in to my.ionos.com/domains
  2. Select domain
  3. Click DNS in header
  4. Add required records

GoDaddy:

  1. Access dashboard.godaddy.com
  2. Navigate to Domain Settings
  3. Click Manage DNS
  4. Add both records under DNS Records

Google Domains:

  1. Visit domains.google
  2. Click DNS icon
  3. Locate Custom Resource Records
  4. Add both records

Hover:

  1. Log in to hover.com
  2. Select DNS
  3. Add both records

Namecheap:

  1. Access namecheap.com
  2. Navigate to Domain List > Manage
  3. Select Advanced DNS Settings
  4. Add both records

Important Notes:

  • Implementation can take up to 72 hours
  • Verification is complete when "Domain is not authenticated" message disappears
  • Contact your domain provider's support for specific assistance
  • For domains with DMARC policy set to p=reject, verification is mandatory

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