How to Configure and Verify Email Sender Details for Campaigns

How to Configure and Verify Email Sender Details for Campaigns

By Michael Chen

January 2, 2025 at 09:34 AM

Sender details are essential for sending email campaigns and include the email address and name that appear in the "From:" line. Here's how to configure them properly:

Important Requirements

  • Use a custom domain email (like Google Workspace) instead of free email services
  • Ensure accurate information to comply with legal requirements like CAN-SPAM
  • You can create up to 10 sender details but use only one at a time

Verification Process

  1. Email Validation
  • Use a custom email linked to your domain (example: [email protected])
  • Verify through confirmation code sent to your email
  1. Domain Validation
  • Required for external email domains
  • Squarespace domains are automatically verified
  • DMARC policy set as p=reject requires domain verification first

Setup Steps

  1. Create Sender Details:
  • Navigate to Email Campaign settings
  • Click "Sender Details" then "Add Sender"
  • Enter sender name and email address
  1. Verify Email Address:
  • Check inbox for verification code
  • Enter code in configuration window
  • Check spam folder if email not received
  1. Verify Domain:
  • Required for external domains
  • Automatic for Squarespace domains
  • Follow domain provider instructions for external domains

Best Practices

For optimal results:

  1. Register domain through Squarespace
  2. Set up custom email with Google Workspace
  3. Create sender details
  4. Complete email verification

Free Email Services Notice

  • Not recommended due to delivery issues
  • Some providers (like Gmail) require special handling
  • Certain free email domains are completely restricted
  • Squarespace generates custom addresses for free email services using sqspmail.com

Management Options

Edit Sender Details:

  • Access Email Campaign settings
  • Locate desired details
  • Click edit (can only modify name, not email)

Delete Sender Details:

  • Find sender details in settings
  • Click delete option
  • Confirm deletion

This setup ensures proper delivery of your email campaigns while maintaining compliance with email service providers' requirements.

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