Email Domain Verification Guide: Prevent Your Marketing Campaigns From Being Marked as Spam

Email Domain Verification Guide: Prevent Your Marketing Campaigns From Being Marked as Spam

By Michael Chen

January 2, 2025 at 11:38 AM

Email Domain Verification for Marketing: A Complete Guide

Personalized email authentication helps prevent your marketing campaigns from being marked as spam. A personalized email matches your domain (e.g., [email protected] for www.demosite.com).

Domain Verification Options:

  1. Automatic verification (for Squarespace-registered domains)
  2. Domain transfer to Squarespace
  3. Manual DNS verification (for external domains)

Manual DNS Verification Process:

  1. Access DNS Settings
  • For nameserver-connected domains: Use DNS Settings panel
  • For DNS-connected domains: Edit records through your provider
  1. Add Two Required Records:

First Record:

  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique provider code]

Provider-Specific Instructions:

IONOS:

  1. Login to my.ionos.com/domains
  2. Select domain
  3. Click DNS
  4. Add records

GoDaddy:

  1. Access Domain Manager (dashboard.godaddy.com)
  2. Navigate to Manage DNS
  3. Add records under DNS Records

Google Domains:

  1. Login to domains.google
  2. Click DNS icon
  3. Add records under Custom Resource Records

Hover:

  1. Login to hover.com
  2. Access DNS settings
  3. Add required records

Namecheap:

  1. Login to namecheap.com
  2. Go to Domain List > Manage
  3. Access Advanced DNS
  4. Add new records

Important Notes:

  • Record resolution may take up to 72 hours
  • Contact your provider's support for specific guidance
  • DMARC policy set to p=reject requires domain verification
  • Verification ensures better email deliverability

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