How to Create and Edit Email Campaigns: A Step-by-Step Guide

How to Create and Edit Email Campaigns: A Step-by-Step Guide

By Michael Chen

January 12, 2025 at 10:30 AM

Email campaigns consist of vertically stacked sections containing content like text, images, and buttons. Each section spans the full width of the email, with a header at the top and footer at the bottom.

To create a new campaign:

  1. Open the Email Marketing dashboard
  2. Click Create and choose:
    • Blast: Single campaign sent to mailing lists
    • Automation: Pre-set email triggered by specific actions

Small chocolate product in packaging

Small chocolate product in packaging

Adding and Editing Sections:

  • Click + to add new sections
  • Click any section to edit in the right-side menu
  • Use ↑↓ arrows to reorder sections
  • Click copy icon to duplicate sections
  • Click trash icon to delete sections

Handmade chocolate pralines in a box

Handmade chocolate pralines in a box

Header Options:

  • Image: Upload or choose from library
  • Logo: Use website logo
  • Text: Add personalized content
  • Title: Add email title or slogan
  • View in Browser link
  • Customize layout, background, padding, and fonts

Footer Elements (Required):

  • Unsubscribe link
  • Postal address
  • Optional: Logo, brand name, social media icons
  • Customizable layout and styling

Content Section Types:

  • Text
  • Images
  • Buttons
  • Spacers
  • Lines
  • Blog
  • Product
  • Discount

Template Management:

  • Save and reuse templates
  • Convert between blast and automation campaigns
  • Edit drafts any time
  • Delete unused drafts permanently

Best Practices:

  • Review content thoroughly before sending
  • Use email merge tags for personalization
  • Follow accessibility guidelines
  • Test display on mobile devices using Device View
  • Maintain consistent branding across campaigns

All changes save automatically. Review your campaign across devices before sending to ensure professional presentation and effectiveness.

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