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How to Create and Edit Email Campaigns: A Step-by-Step Guide
Email campaigns consist of vertically stacked sections containing content like text, images, and buttons. Each section spans the full width of the email, with a header at the top and footer at the bottom.
To create a new campaign:
- Open the Email Marketing dashboard
- Click Create and choose:
- Blast: Single campaign sent to mailing lists
- Automation: Pre-set email triggered by specific actions
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Small chocolate product in packaging
Adding and Editing Sections:
- Click + to add new sections
- Click any section to edit in the right-side menu
- Use ↑↓ arrows to reorder sections
- Click copy icon to duplicate sections
- Click trash icon to delete sections
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Handmade chocolate pralines in a box
Header Options:
- Image: Upload or choose from library
- Logo: Use website logo
- Text: Add personalized content
- Title: Add email title or slogan
- View in Browser link
- Customize layout, background, padding, and fonts
Footer Elements (Required):
- Unsubscribe link
- Postal address
- Optional: Logo, brand name, social media icons
- Customizable layout and styling
Content Section Types:
- Text
- Images
- Buttons
- Spacers
- Lines
- Blog
- Product
- Discount
Template Management:
- Save and reuse templates
- Convert between blast and automation campaigns
- Edit drafts any time
- Delete unused drafts permanently
Best Practices:
- Review content thoroughly before sending
- Use email merge tags for personalization
- Follow accessibility guidelines
- Test display on mobile devices using Device View
- Maintain consistent branding across campaigns
All changes save automatically. Review your campaign across devices before sending to ensure professional presentation and effectiveness.
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