Email Marketing Guide: How to Start Using Squarespace's Built-in Marketing Tools

Email Marketing Guide: How to Start Using Squarespace's Built-in Marketing Tools

By Michael Chen

January 14, 2025 at 12:56 AM

Send professional emails that match your brand using Squarespace Email Marketing. Pull in your site's content, logos, and blog posts directly into your email campaigns while managing everything from one interface.

Getting Started

  1. Access Email Marketing:
  • Desktop: Open Email Marketing panel
  • Mobile (iOS): Tap More > Marketing > Email Marketing
  1. Set Up Prerequisites:
  • Configure sender details (your email and display name)
  • Create at least one email distribution list
  • Use a custom domain email ([email protected]) to avoid spam filters

Subscription form in blue

Subscription form in blue

Campaign Types

Blast Campaigns

  • One-time emails to specific distribution lists
  • Perfect for announcements, promotions, or events
  • Customizable templates that match your website's design

Automated Campaigns

  • Trigger-based emails sent automatically
  • Responds to actions like subscriptions or purchases
  • Maintains consistent communication with subscribers

Analytics and Tracking

Monitor campaign performance through:

  • Open rates
  • Click-through rates
  • Subscriber engagement
  • Unsubscribe tracking

Sharing Campaigns

Access campaign links in two ways:

  1. View in Browser: Add header link for subscribers
  2. Permanent Link: Share campaign URL directly

Black text on green background

Black text on green background

Free Trial Details

  • Send up to three email blasts
  • Available to all Squarespace websites
  • Upgrade to paid plan for unlimited campaigns
  • Mobile Start plan users limited to trial version

Note: You must have an active Squarespace subscription or Acuity Scheduling subscription to use Email Marketing beyond the trial period.

Remember to add subscription forms to your website to grow your email list. The newsletter block in your site's footer is an effective way to collect subscriber information.

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