
Geographic Analytics: Understanding Your Website Visitor Locations
Geographic data helps you understand where your website visitors or customers come from, providing valuable insights for marketing and business decisions. The interactive map and detailed analytics show visits by country, region, and city.
Key Features:
- Identify locations with highest visitor numbers
- Guide marketing initiative targeting
- Track business reach development
- Filter data by custom date ranges (from January 2014)
Accessing Geographic Data:
- Open Analytics panel
- Click Traffic and Geography
- Use date range dropdown to filter results
Interactive Map Features:
- Color-coded visualization (darker = more visits)
- Hover to see visit numbers
- Click to zoom into specific areas
- Detailed country, region, and city data
Table View:
- Synchronized with map navigation
- Shows only locations with recorded visits
- Sortable by visit numbers
- Highlights selected locations
Mobile App Access:
iOS App:
- Access via Analytics > Geography
- Pinch to zoom map
- Tap regions for detailed data
- View visit percentages and totals
Android App:
- Access via Analytics > Geography
- Bar chart showing top countries
- Detailed breakdown by location
- Google Maps integration
Data Collection Notes:
- Location data collected via IP addresses
- "Unknown" status when location can't be determined
- May show differences from Google Analytics due to different IP reading methods
This geographic data helps optimize marketing strategies, understand audience reach, and make informed business decisions based on visitor location patterns.
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