Geographic data analysis helps you understand where your website visitors or customers originate. The interactive heat map visualizes visits by country, region, and city, with darker shades indicating higher traffic volumes.

Key Insights from Geography Metrics:

• Visitor distribution by location
• Marketing focus areas
• Business reach and growth patterns

How to Access Geography Data:

1. Open Analytics panel
2. Click Traffic
3. Select Geography
4. Use date range filter (data available from January 2014)

Interactive Map Features:

• Heat map shows visitor concentrations
• Hover for exact visit numbers
• Click to zoom into specific regions
• Darker shades indicate higher traffic

Table Functionality:

• Syncs with map navigation
• Shows locations with >0 visits
• Sortable by visit numbers
• Displays country, region, and city data

Mobile App Access:

iOS App:

• Heat map with zoom capability
• Interactive table with regional details
• Percentage-based visitor distribution

Android App:

• Bar chart showing top countries
• Detailed country-wise breakdown
• Google Maps integration for cities

Important Notes:

• "Unknown" entries indicate unidentified IP addresses
• Geographic data may differ from Google Analytics due to different IP tracking methods
• Shows only active locations with visitor traffic

This data helps optimize marketing strategies and understand your audience's geographical distribution for better business decisions.

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