Squarespace offers multiple effective ways to grow your mailing lists and expand your audience through built-in form features. Here's how to maximize your subscriber acquisition:

Primary Methods to Collect Subscribers:

• Newsletter Block: Add subscription forms anywhere blocks are allowed (pages, footer, blog posts, gated content)
• Promotional Pop-ups: Display targeted signup forms when visitors land on specific pages
• Checkout Integration: Enable mailing list signups during purchase completion
• Acuity Scheduling: Allow clients to join your list while booking appointments
• Point of Sale: Collect subscribers through iOS Squarespace app transactions
• Cover Pages: Create dedicated signup splash pages with unique styling

Managing Subscriber Storage:

• Connect forms directly to Email Campaigns mailing lists
• Each storage area links to one mailing list at a time
• Multiple forms can feed into the same mailing list
• Subscribers must verify their email before being added

Setting Up Signup Notifications:

1. Connect newsletter forms to both Squarespace and Google Drive
2. Enable notifications on the connected Google Sheet
3. Use Google Drive as a backup storage solution

Tracking Subscriber Engagement:

• Monitor campaign analytics for key metrics:
  • Delivery rates
  • Open rates
  • Click-through rates
  • Unsubscribe rates
• Review traffic sources to measure campaign effectiveness
• Use data insights to optimize future campaigns and content strategy

Best Practices:

• Regularly review performance metrics
• Adjust content based on engagement data
• Test different signup form placements
• Maintain consistent communication with subscribers
• Focus on delivering valuable content to maintain subscriber interest

Related Articles

Previous Articles