Guide to Integrating MailChimp with Squarespace: Setup and Best Practices
Here's a more concise, feature-snippet-optimized version of the MailChimp and Squarespace integration guide:
Connect MailChimp to Squarespace by following these essential steps:
- Set Up Domain Authentication (Custom Domains)
- Create two CNAME records in DNS Settings:
- First Record: Host = k2._domainkey, Data = dkim2.mcsv.net
- Second Record: Host = k3._domainkey, Data = dkim.mcsv.net
- Connect Forms and Newsletters
- Click Storage in block editor
- Select Connect next to MailChimp
- Log into MailChimp
- Choose your audience list
Key Features:
- Newsletter pop-ups
- Checkout subscription options
- Blog-to-email campaigns
- Commerce store synchronization
Important Guidelines:
- Use separate MailChimp audiences for different forms
- Limit form fields to 30 maximum
- Keep field values under 255 characters
- Ensure identical fields when connecting multiple blocks
- Consider keeping double opt-in enabled for compliance
Tips for Success:
- Create empty MailChimp audiences for new forms
- Match form fields exactly when using multiple blocks
- Verify field settings in both platforms
- Monitor traffic sources through analytics
Troubleshooting:
- If forms don't save, check required fields in MailChimp
- Allow time for CNAME records to propagate
- Reconnect blocks if field modifications are made
- Use separate audiences for different form structures
Remember: You can connect multiple MailChimp accounts to different forms, but use only one audience per form block for optimal performance.
Connection Options:
- Form blocks
- Newsletter blocks
- Homepage forms (version 7.0)
- Commerce integration
- Blog RSS feeds
For optimal results, regularly review your integration settings and maintain consistent field structures across connected forms.