Guide to Integrating MailChimp with Squarespace: Setup and Best Practices

Guide to Integrating MailChimp with Squarespace: Setup and Best Practices

By Michael Chen

December 31, 2024 at 03:24 AM

Here's a more concise, feature-snippet-optimized version of the MailChimp and Squarespace integration guide:

Connect MailChimp to Squarespace by following these essential steps:

  1. Set Up Domain Authentication (Custom Domains)
  • Create two CNAME records in DNS Settings:
    • First Record: Host = k2._domainkey, Data = dkim2.mcsv.net
    • Second Record: Host = k3._domainkey, Data = dkim.mcsv.net
  1. Connect Forms and Newsletters
  • Click Storage in block editor
  • Select Connect next to MailChimp
  • Log into MailChimp
  • Choose your audience list

Key Features:

  • Newsletter pop-ups
  • Checkout subscription options
  • Blog-to-email campaigns
  • Commerce store synchronization

Important Guidelines:

  • Use separate MailChimp audiences for different forms
  • Limit form fields to 30 maximum
  • Keep field values under 255 characters
  • Ensure identical fields when connecting multiple blocks
  • Consider keeping double opt-in enabled for compliance

Tips for Success:

  • Create empty MailChimp audiences for new forms
  • Match form fields exactly when using multiple blocks
  • Verify field settings in both platforms
  • Monitor traffic sources through analytics

Troubleshooting:

  • If forms don't save, check required fields in MailChimp
  • Allow time for CNAME records to propagate
  • Reconnect blocks if field modifications are made
  • Use separate audiences for different form structures

Remember: You can connect multiple MailChimp accounts to different forms, but use only one audience per form block for optimal performance.

Connection Options:

  • Form blocks
  • Newsletter blocks
  • Homepage forms (version 7.0)
  • Commerce integration
  • Blog RSS feeds

For optimal results, regularly review your integration settings and maintain consistent field structures across connected forms.

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