Mailchimp integration with Squarespace allows you to effectively manage email marketing campaigns and grow your subscriber list. Here's everything you need to know about connecting and using these platforms together.

Core Integration Options:

• Collect email addresses through forms
• Create newsletter pop-ups
• Add checkout newsletter sign-up options
• Generate newsletters from blog posts
• Sync e-commerce data (orders, products, and customer information)

Domain Authentication Setup (Custom Domains):

1. Create two CNAME records in Squarespace DNS settings:

• First Record: Type: CNAME, Host: k2._domainkey, Data: dkim2.mcsv.net
• Second Record: Type: CNAME, Host: k3._domainkey, Data: dkim3.mcsv.net

2. Complete authentication in Mailchimp following their documentation

Form and Newsletter Block Integration:

Key considerations:

• Remove additional required fields in Mailchimp besides email
• Use new, empty Mailchimp audiences for best results
• Maintain consistent form fields across connected blocks
• Limit form fields to 30 maximum
• Field values cannot exceed 255 characters

Connection Steps:

1. Click Storage in block editor
2. Connect to Mailchimp
3. Log in to account
4. Select target audience

E-commerce Integration:

Benefits:

• Sync products automatically
• Track order information
• Manage customer data
• Enable targeted marketing campaigns

Double Opt-In Management:

• Enabled by default
• Recommended for EU compliance
• Can be disabled through form editor
• Helps reduce spam
• Ensures genuine subscriptions

Multiple Block Management:

Best practices:

• Use separate audiences for each block
• Ensure identical fields across connected blocks
• Reset connections when troubleshooting
• Verify field consistency before reconnecting

Traffic Analytics:

• Track visitors from Mailchimp campaigns
• Monitor form submission sources
• Compare marketing effectiveness
• View both owned and third-party campaign traffic

This integration enables robust email marketing capabilities while maintaining data synchronization between platforms, allowing for effective audience growth and engagement management.

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