Follow these steps to add a newsletter signup option at your store's checkout:

1. Create a Mailing List

For Squarespace:

• Access the Lists and Segments panel
• Create a new mailing list or use the default list
• Use Email Campaigns to engage customers later

For Mailchimp:

• Create a new empty subscriber list in your Mailchimp account

2. Connect Your Account

Squarespace Connection:

• Open Payments panel
• Toggle on Email Signup
• Click Email Signup Settings
• Select mailing list from dropdown
• Customize subscription text
• Set default checkbox state
• Save changes

Mailchimp Connection:

• Open Payments panel
• Toggle on Email Signup
• Click Email Signup Settings
• Connect to Mailchimp
• Log in to your account
• Select list from dropdown
• Customize subscription text
• Set default checkbox state

3. Configure Opt-in Settings (Mailchimp Only)

• Enable/disable automatic opt-ins
• Consider local regulations and anti-spam laws
• Canadian merchants should review compliance requirements

4. Save and Test

• Save all settings
• Verify checkbox appears under email field at checkout
• Confirm subscriber data flows to your mailing list

Additional Growth Strategies:

• Add signup forms using Newsletter or Form Blocks
• Place forms in sidebars, footers, or dedicated pages
• Create automated post-purchase email campaigns
• Develop targeted marketing sequences

This integration helps build your mailing list, boost customer loyalty, and increase repeat sales through strategic email marketing.

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