A newsletter subscription option during checkout can help build your mailing list and boost customer loyalty. Here's how to set it up:

Step 1: Create a Mailing List

For Squarespace:

• Create a list in Lists and Segments panel, or use the default list
• Use Squarespace Email Marketing to engage customers after collection

For MailChimp:

• Create a new empty audience in your MailChimp account

Step 2: Connect Your Account

Squarespace Connection:

1. Open Checkout panel
2. Toggle Email signup switch
3. Click Email signup settings
4. Select mailing list from dropdown
5. Customize checkbox label
6. Set Default check box option
7. Save changes

MailChimp Connection:

1. Open Checkout panel
2. Toggle Email signup
3. Click Email signup settings
4. Connect to MailChimp
5. Log in to MailChimp
6. Select your list
7. Customize checkbox label
8. Configure Default check box setting

Step 3: Configure MailChimp Settings (MailChimp Only)

• Decide whether to enable automatic subscription
• Consider local regulations for opt-in requirements
• Adjust double opt-in settings if needed

Step 4: Finalize Setup

• Save all changes
• Verify checkbox appears below email field at checkout
• Test subscription process

Additional Growth Strategies:

• Add subscription forms using Newsletter or Form Blocks
• Create automated post-purchase email campaigns
• Set up targeted marketing sequences
• Implement customer follow-up communications

This setup enables automatic collection of subscriber information during checkout, helping grow your email list while customers shop.

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