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How to Add and Customize Site Title in Squarespace
Beyond simply displaying your site's name, the site title serves as a crucial identifier in browsers, search results, and social media shares. Here's how to manage it effectively:
Edit Your Site Title
Version 7.1:
- Click Edit in the top-left corner
- Hover over header and select Edit Site Header
- Click the site title/logo, then the pencil icon
- Enter title (120 character limit)
- Click Save to continue editing or Exit and Save to finish
Version 7.0:
- Open Design panel and select Logo and Title
- Enter title in the Site Title field
- Optionally add a tagline
- Save changes
Mobile App:
- Tap More > Design
- Select Logo and Title
- Modify title and save
Customizing Display
Position:
- Version 7.1: Modify through header layout settings
- Version 7.0: Options vary by template
Font Styling:
- Access Site Styles
- Navigate to Fonts > Assign Styles
- Select Site Title or Mobile Site Title
- Choose font style and size
- Save changes
Important Behaviors:
- Site title always links to homepage
- Avoid using angle brackets in title text
- Title appears in browser tabs and search results
- Can be replaced with a logo while maintaining SEO benefits
SEO Considerations:
- Customize SEO title format for optimal search visibility
- Keep text in Site Title field even when using logo
- Submit changes to Google Search Console for reindexing
Logo Implementation:
- Upload logo to replace text title
- Logo appears in same position as text title
- Maintains homepage linking functionality
- Some templates show text title on mobile despite logo
Remember to maintain consistent branding across all touchpoints while optimizing for both user experience and search visibility.
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