How to Add and Customize Your Site Title in Squarespace
A site title represents your website's name across all pages, usually appearing in the header. It can be your personal name, company name, or brand identity, and it's visible in browser tabs, search results, and social sharing.
Editing the Site Title in Version 7.1
- Click [Edit] in the top left corner
- Hover over header and click [Edit Site Header]
- Click site title/logo, then the pencil icon
- Enter title (max 120 characters)
- Click [Save] to continue or [Done] then [Save] to finish
Customizing Title Display
- Change header layout to adjust title position
- Modify font style and size through site styles menu
- Adjust colors using site-wide or section-specific options
- Title always links to homepage (cannot be changed without custom code)
- Avoid using angle brackets (<>) in title text
Logo Integration
- Upload a logo to replace text-based title
- Logo appears in same position as site title
- Maintain text in [Site Title] field for SEO purposes
- Some templates display text title on mobile devices
SEO Considerations
- Customize SEO title format for search results and browser tabs
- Different from site title to optimize for:
- Search visibility
- Keyword inclusion
- Brand consistency
- Submit changes to Google Search Console for indexing updates
Important Notes
- Title appears on all site pages
- Functions as navigation to homepage
- Maximum 120 characters
- Supports mobile responsiveness
- Can include taglines in some templates
Maintain proper SEO practices by regularly reviewing and updating your site title to align with your brand strategy and search optimization goals.