Service products are experiential offerings like classes, consultations, and events that don't require physical shipping. Here's how to create and manage them effectively in Squarespace.

When to Use Service Products

• Best for classes and events that don't need specific scheduling
• Ideal for services that can be used flexibly (e.g., styling consultations)
• Can be sold as one-time purchases or subscriptions

Creating a Service Product

1. Basic Setup

• Select "Service" when adding a new product
• Add product name, description, and relevant images
• Set regular price, sale price (if applicable), and quantity

2. Configure Variants (Optional)

• Create options like different service levels or packages
• Customize variant-specific details:
  • Images for each variant
  • SKUs (20 characters max)
  • Pricing
  • Available units

3. Organization

• Add categories (25 characters max)
• Include tags (80 characters max)
• Both help with navigation and product discovery

4. Advanced Options

• Set up subscriptions for recurring services
• Add SEO descriptions for better visibility
• Create custom forms for additional information
• Configure multiple purchase options

Important Considerations

• No shipping address required at checkout
• Can be offered as free or paid services
• Automatic category navigation creation
• Optional scheduling for future publication

Marketing Your Services

• Use email marketing campaigns
• Integrate with social media (Facebook, Instagram)
• Create promotional campaigns
• Track sales and customer engagement

For specific scheduling needs, consider using Appointments through Acuity. For project-based services like wedding photography or website design, use Projects feature instead.

Remember to regularly update your service offerings and maintain clear communication with customers about service terms and conditions.

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