Email Campaign Sender Setup Guide

Setting up proper sender information is crucial for successful email campaigns. This guide covers essential steps for creating and authenticating your sender details.

Key Requirements:

• Use custom domain email addresses (avoid free services like Gmail)
• Authenticate both email address and domain
• Provide accurate sender information to comply with CAN-SPAM regulations
• Maximum of 10 sender information sets allowed

Creating Sender Information:

1. Navigate to Email Campaign Settings
2. Select Sender Information
3. Click Add Sender
4. Enter sender name (visible to recipients)
5. Add sender email address (preferably custom domain)

Authentication Process:

1. Email Authentication

• Check inbox for authentication code
• Enter code in Set Sender Information window
• For missing emails, check spam folder for [email protected]

2. Domain Authentication

• Squarespace domains: Automatically authenticated
• Third-party domains: Requires manual authentication
• DMARC policy must allow authentication

Best Practices for Domain Setup:

1. Register domain through Squarespace
2. Set up custom email with Google Workspace
3. Create and authenticate sender information

Free Email Service Limitations:

• Major providers restrict mass email delivery
• Some free email domains are blocked
• Squarespace generates alternative sending addresses for Gmail users
• Avoid using addresses from: aol.com, yahoo.com, icloud.com, etc.

Managing Sender Information:

• Edit sender name through Email Campaign Settings
• Email addresses cannot be modified (create new sender instead)
• Delete unused sender information as needed

Following these guidelines ensures better deliverability rates and prevents your campaigns from being marked as spam.

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