How to Add Email Newsletter Subscriptions to Your Blog
Email subscriptions help convert casual blog visitors into loyal readers by notifying them about new content. Here's how to set it up effectively:
Using Squarespace Email Campaigns
Add newsletter subscription blocks in strategic locations:
- Site footer for site-wide visibility
- Individual blog posts for targeted calls-to-action
- Blog landing page above or below content
- Promotional pop-ups on the blog page
Creating Email Newsletters
- Full Blog Post Emails:
- Click "Create Email" when publishing a post
- Post content automatically converts to email format (up to 37 sections)
- Supports common blocks (text, images, buttons)
- Includes link to original post
- Schedule or send immediately
- Blog Preview Emails:
- Include blog section in campaigns
- Shows featured image and first 200 characters
- Adds "Read More" link to full post
- Ideal for mixed-content newsletters
Using Mailchimp Integration
For automated RSS-to-Email campaigns:
- Set up RSS Campaigns in Mailchimp
- Connect using blog's RSS feed URL
- Automatically sends emails for new posts
- Requires existing Mailchimp automation features
Best Practices:
- Choose strategic placement for subscription forms
- Maintain consistent sending schedule
- Test emails before sending
- Monitor subscriber engagement
- Keep email content mobile-friendly
Whether using Squarespace's native tools or Mailchimp integration, regular email updates help maintain reader engagement and drive traffic to your blog.
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How to Add Email Subscriptions to Your Squarespace Blog
