How to Authenticate Third-Party Domains for Email Campaign Security

How to Authenticate Third-Party Domains for Email Campaign Security

By Michael Chen

January 2, 2025 at 12:42 PM

Custom email domain authentication helps prevent your email campaigns from being marked as spam. This guide explains how to authenticate a third-party domain for email campaigns.

Prerequisites:

  • A custom email address matching your domain (e.g., [email protected])
  • Access to your domain's DNS settings
  • Authentication records from your email campaign settings

Squarespace DNS Settings Screen

Squarespace DNS Settings Screen

Authentication Steps:

  1. Find Authentication Records
  • Open Email Campaign Settings
  • Navigate to Sender Information
  • Click Authenticate
  • Note the two required DNS records
  1. Add DNS Records Create these two records in your domain's DNS settings:

First Record:

  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique code provided in settings]

Provider-Specific Instructions:

IONOS:

  • Login to my.ionos.com/domains
  • Select domain > Domain Details
  • Click DNS > Add Record
  • Add CNAME and TXT records

GoDaddy:

  • Login to dashboard.godaddy.com
  • Access Domain Settings > Manage DNS
  • Add CNAME and TXT records under DNS Records

Google Domains:

  • Login to domains.google
  • Click DNS icon
  • Add records under Custom resource records

Hover:

  • Login to hover.com
  • Click DNS > Add Record
  • Add both required records

Namecheap:

  • Login to namecheap.com
  • Navigate to Domain List > Manage
  • Access Advanced DNS Records
  • Add both required records

Important Notes:

  • DNS changes may take up to 72 hours to resolve
  • Authentication is complete when "Domain not authenticated" message disappears
  • Contact your domain provider's support for specific assistance
  • If DMARC policy is set to p=reject, domain must be authenticated before use

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