Email Campaign Setup Guide: Configure Sender Details and Domain Verification

Email Campaign Setup Guide: Configure Sender Details and Domain Verification

By Michael Chen

January 2, 2025 at 08:35 AM

Sender details are essential components that appear in the From: line of your email campaigns. Here's how to set them up properly:

Before Starting

To ensure optimal email delivery and avoid spam filters:

  • Use a custom email domain (e.g., [email protected]) instead of free email services
  • Ensure all information is accurate to comply with CAN-SPAM Act
  • Note that you can create up to 10 sender details but use only one at a time

Verification Requirements

Two types of verification are needed:

  • Email Verification: Confirms your email address is valid
  • Domain Verification: Proves ownership of your sending domain

Squarespace Mailbox

Squarespace Mailbox

Step-by-Step Setup Process

  1. Create Sender Details:
  • Access Email Campaign Settings
  • Click "Sender Details" then "Add Sender"
  • Enter sender name and email address
  1. Verify Email Address:
  • Check your inbox for verification code
  • Enter the code in the setup window
  • Check spam folder if email isn't received

Email Verification Page Squarespace

Email Verification Page Squarespace

  1. Verify Domain:
  • Squarespace domains: Automatically verified
  • Third-party domains: Require manual verification
  • DMARC policy domains: Must be verified before use

Managing Sender Details

To Edit:

  • Open Email Campaign Settings
  • Click "..." next to sender details
  • Edit name (email cannot be changed)

To Delete:

  • Open Email Campaign Settings
  • Click "..." next to sender details
  • Select Delete and confirm

Important Notes

Free Email Services:

  • Not recommended due to delivery issues
  • Some providers (aol.com, yahoo.com, icloud.com) aren't supported
  • Squarespace generates alternative addresses for Gmail users

Best Practices:

  • Use custom domain emails for better delivery rates
  • Register domains through Squarespace for automatic verification
  • Add postal address when sending campaigns
  • Keep sender information consistent and professional

Related Articles

Previous Articles