Social posts display content automatically when you share links on platforms like Facebook, X (Twitter), LinkedIn, and Pinterest. Here's how to optimize your content for social sharing:

Key Elements That Display in Social Posts

• Title (SEO title or page title)
• Description (SEO description)
• Primary domain
• Featured images

Best Practices for Social Sharing

1. Optimize SEO Elements:

• Add concise SEO titles and descriptions to all pages
• Include SEO descriptions for collection items (blog posts, products, events)
• Create a clear SEO site description
• Add high-quality images that meet platform specifications

Platform-Specific Display Guidelines

Facebook:

• Home Page: Home page title + SEO site description + domain
• Other Content: SEO title + SEO description + domain
• Collection Items: Item title + item description + domain

X (Twitter):

• Pages/Posts: SEO title + SEO description + domain
• Collection Items: Item title + domain
• Enable Twitter Cards for enhanced displays

LinkedIn:

• Home Page: Home page title + domain
• Landing Pages: SEO title + SEO description + domain
• Other Content: SEO title + domain

Pinterest:

• Requires Pinterest Save buttons
• Only pins content with featured images
• Displays primary domain
• Custom descriptions required when sharing

Image Display Hierarchy

Layout Pages/Collection Pages:

1. Alternative social sharing image
2. Social sharing logo
3. Site logo
4. Platform's best guess

Collection Items:

1. Alternative social sharing image
2. Featured item image
3. First product image (products only)
4. Social sharing logo
5. Platform's best guess

Troubleshooting Display Issues

Facebook:

• Use Facebook Debugger tool
• Check image sizes
• Clear Facebook cache

X (Twitter):

• Use card validator
• Test preview in post composer

LinkedIn:

• Use Post Inspector
• Remove password protection temporarily
• Re-inspect after making changes
• Share content again after updates

Following these guidelines ensures optimal content display across social platforms while maintaining brand consistency and engagement potential.

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