How to Optimize Social Media Post Content Display

How to Optimize Social Media Post Content Display

By Michael Chen

January 11, 2025 at 06:08 PM

Tips for ensuring social media posts display your content correctly when shared across platforms:

Facebook Display Rules:

  • Homepage: Shows homepage title, SEO site description, primary domain
  • Pages/Posts/Events/Products: Shows SEO title, SEO description, primary domain
  • Gallery/Project Items: Shows item title, item description, primary domain

X (Twitter) Display Rules:

  • Pages/Posts/Events/Products: Shows SEO title, SEO description, primary domain
  • Gallery/Project Items: Shows item title and primary domain
  • Enable Twitter Cards to display product details and prices

LinkedIn Display Rules:

  • Homepage: Shows homepage title and primary domain
  • Cover Page: Shows SEO title, description, primary domain
  • Other Content: Shows SEO title and primary domain

Pinterest Requirements:

  • Requires Pinterest "Save" button
  • Only allows pinning of content with eye-catching images
  • Displays primary domain
  • Description is manually entered by the person sharing

Best Practices for Optimal Display:

  • Add concise SEO titles and descriptions to all pages
  • Include SEO descriptions for individual collection items
  • Create a clear SEO site description
  • Add high-quality images in correct sizes
  • Ensure all pages have eye-catching images

Image Display Priority:

  1. Alternative social sharing images
  2. Social sharing logo
  3. Site logo (homepage only)
  4. Item eye-catching image (collection items)
  5. First product image (products only)

Troubleshooting Incorrect Displays:

  • Facebook: Use Facebook's debugger tool
  • X: Use Card Validator
  • LinkedIn: Use Post Inspector
  • Remove site passwords temporarily when troubleshooting
  • Allow time for social networks to update cached content

Remember: Social networks control final display appearance, but following these guidelines ensures optimal presentation of your content.

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