Here's how to optimize your content display on social media:

Social Media Display Basics

When you share links on social media, platforms automatically display preview content from your site, including text and images. This preview gives followers a snapshot of what to expect, and clicking takes them to your page.

The display varies by:

• Content type being shared
• Social network platform
• Sharing method used

Key Optimization Tips

1. Add SEO Titles and Descriptions

• Create concise, consistent titles and descriptions for all pages
• Focus on strong opening sentences due to character limits
• Include SEO details for collection items (blog posts, products, events)

2. Add Site Description

• Create a clear site description explaining your brand's purpose
• This may appear in social posts and search results

3. Optimize Images

• Add appropriate images for social sharing
• Ensure featured images are available for key content

Platform-Specific Display Guidelines

Facebook:

• Homepage: Title and site SEO description
• Other content: SEO title, description, and domain
• Collection items: Item title, description, and domain

X (formerly Twitter):

• Pages/Posts: SEO title, description, and domain
• Collection items: Item title and domain
• Enable Twitter cards for enhanced display

LinkedIn:

• Homepage: Title and domain
• Cover pages: SEO title, description, and domain
• Other content: SEO title and domain

Pinterest:

• Requires Pinterest Save buttons
• Only pins content with featured images
• Description must be manually added when sharing

Image Display Priority

Layout/Collection/Index Pages:

1. Social sharing image
2. Social sharing logo
3. Site logo
4. Platform-selected image

Collection Items:

1. Social sharing image
2. Featured image
3. Product image (products only)
4. Social sharing logo

Troubleshooting Display Issues

For outdated content displays:

Facebook:

• Use Facebook Debugger tool
• Check image sizes
• Clear Facebook's cache

X:

• Use Card Validator to refresh content
• Preview posts in the editor before publishing

LinkedIn:

• Remove site passwords temporarily
• Use Post Inspector tool
• Re-share content after making changes

These guidelines ensure optimal content display across all major social platforms while maintaining engagement and professional appearance.

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