Setting up product sales on Facebook and Instagram involves syncing your Squarespace store with Meta's platforms. Here's how to do it effectively:

Prerequisites:

• Physical products only (no digital or service items)
• Each product needs:
  • Image (minimum 500x500px)
  • Name
  • Description
• Site must have a title
• Products must comply with Meta's commerce policies
• Site cannot be password protected
• Business Instagram account (if selling on Instagram)

Required Accounts:

• Meta Business Manager
• Facebook business page
• Meta pixel
• Ad account

Syncing Process:

1. Open the Products panel
2. Click "Connect with Facebook"
3. Log in to Facebook
4. Choose features to enable:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
5. Follow Facebook's setup instructions

What Syncs:

• Product ID
• Title
• Description
• Main image
• Lowest price
• Availability status

Updates sync automatically every hour.

Important Changes (April 2024):

• U.S. merchants must enable checkout on Facebook/Instagram
• Sales on Meta platforms won't sync with Squarespace
• Squarespace tax/shipping rules don't apply
• Orders won't affect Squarespace inventory
• Meta platform orders won't appear in Squarespace analytics

Managing Your Shop:

• Wait 24-48 hours for Meta's review
• Use Meta's Commerce Manager for sales management
• Set payment method to "Checkout on Facebook and Instagram"

Creating Ads:

• Use Facebook's dynamic ads for targeted promotion
• Track performance in Meta Ads Manager
• Monitor conversions in Squarespace Traffic Sources

Product Tagging on Instagram:

1. Wait for shop approval
2. Tag products in stories and posts
3. New products available for tagging after hourly sync

Disconnecting:

1. Delete products from Meta Business Manager catalog
2. Remove tagged products from posts/ads
3. Open Products panel
4. Click Disconnect twice

For Support:

• Squarespace: Product syncing issues
• Meta Business Help Center: Facebook/Instagram matters

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